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PET, an acronym for polyethylene terephthalate, is a commonly used plastic in most beverage bottles.

Less than 6% of all PET plastic bottles get recycled back to bottles.

This is a major environmental problem and a liability for consumer brands. Many brands have publicly set ambitious goals for use of recycled PET in manufacturing but face severe supply shortages.



APR has identified the shrink sleeve labels on PET bottles as a significant problem to the
effective growth and stability for the recycling of postconsumer PET containers
— Association of Plastic Recyclers
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Bottles - as a part of our recycling - are hauled and sorted by primary processors called Material Recycling facilities or MRFs. MRFs sell bales of PET bottles to reclaimers. It's a reclaimer’s job to recycle these bottles into PET pellet which can be made into new product. 

Labels prevent bottle - to - bottle recycling!


Labels which are made from a different plastic resin than the bottle need to be separated during recycling of PET bottles. Reclaimers grind whole bottle PET into flakes.  Label flake can't be separated from PET leading to contamination.

Put it simply - the bottle is not designed for recycling!

We introduce a novel Design2Recycle: Magnetizable inks for enhanced recycling.