The Fundamental PRoblem with Packaging

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Design gaps across various packaging categories

All bottles contain labels. Manufacturing reasons dictate that labels be made of plastics different than the bottle.

This means that labels need to be removed from the bottle during recycling. Easier said than done!

Labels on bottles are the largest contaminant affecting recycling

Design issues exists across multiple categories including shrink labels on PET bottles; pressure-sensitive labels on HDPE bottles; labels used on aluminum cans; multi-layer flexible film packaging and many more…