Recyclable shrink sleeves!

The Association of Plastic Recyclers (APR) Design Guide for Plastic Recyclability sets guidelines and recognizes packaging innovations which help recycling. The guide is widely adopted by consumer brands globally

“The Association of Plastic Recyclers is pleased to recognise that Magnomer’s Magmark SS Coating has received Responsible Innovation Recognition.”
– Steve Alexander, President and CEO, The Association of Plastic Recyclers.

What is APR’s Responsible Innovation Recognition?

A commercial scale version of the more common critical guidance program, APR’s Responsible Innovation Recognition requires testing at two MRFs and two PET recyclers at high volumes.

This video shows the testing process from label printing, sleeving, & testing at Material Recovery Facilities (MRF) & PET reclaimers

Path to APR’s Responsible Innovation Recognition

Shrink Sleeve Bottles Commercially Recycled!

The separation of labels using magnets not only serves the all-important purpose of contamination reduction, but also represents an opportunity to recycle the label itself
– Greg Johnson, Evergreen Recycling

Such innovations which make use of existing equipment to further improve rPET quality are commendable and should be welcomed in the PET recycling industry.
– Byron Geiger, Indorama Venture